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For this assignment you apply the concepts of mission and vision to create your Business Description, Vision Statement, Mission Statement, and Personal Motivation. This section describes what the proposed business will do and what products or services it will produce or deliver to the customer. This should be specific and fully describe the business for the reader. As the founder of the business, it is your vision that becomes reality in the form of a new venture! You are creating something new. This section should be a statement of what you visualize the business to be at some definite point in the future based on present realities. This represents your vision of what the proposed business could be in the future based on what you currently know. The mission statement is a guiding document in the life of a business. It states the reasons for the existence of the business and the principles that you intend to apply within the operation of the business. This section should represent a succinct statement detailing the reason(s) for the business’ existence and the guiding principles of the business. This statement should be short, succinct, and accurate.