Kirk (2019) notes the importance of formulating your brief. What does he mean by this? Please expand this thought by noting how you would create a vision for your work. Note any real-world examples to expand

Kirk (2019) notes the importance of formulating your brief.  What does he mean by this?  Please expand this thought by noting how you would create a vision for your work.  Note any real-world examples to expand upon this thought. Please respond in 250-300 words and include the references In APA format.