Calculate Point Price Elasticity Of Demand Bearing Grease 525680

Point price elasticity of demand, Optimal price

Optimal Price. Last month, Rick’s Bike Shop, Inc. increased the price on the 24 ounce can of bearing grease by 1%. In response, sales dropped by 4%.

A. Calculate the point price elasticity of demand for bearing grease.

B. Calculate the optimal price for bearing grease if marginal cost is $4.50 per unit.