Companies Need To Keep Track Of Trends 527184

Trends of Corporate Social Responsibility

Companies need to keep track of trends so they can change to address them. There are two ways organizations interact with trends. One is when a change in the external environment forces companies to make changes in the way they function. The second is when the internal actions of companies trigger off a trend in the external environment. Give one example of each kind of trend using a real-life example. Suggest ways in which these companies could have anticipated the trends and prepared for them.